Our Story

We’re two brothers who have always found a reason to clash over the silliest things imaginable, but the one place we find harmony is in our work. Growing up, we watched our family work tirelessly to provide us with everything we needed. Though we can never truly repay our parents for all they’ve given us, we’ve made it our mission to bring them pride and joy through our endeavors.

For the past 25 years, clothing has been more than just a business in our family—it’s become a part of who we are. It’s not just fabric that we wear; it’s an emotion deeply woven into our identity. We've witnessed the explosion of streetwear fashion in India and played our part by collaborating with numerous brands, helping them bring their visions to life. But deep down, we always knew we wanted to create something of our own.

However, let’s set the record straight: We are not a streetwear brand.

The younger brother always dreamt of introducing London fashion to India, proving that we Indians can stand toe-to-toe with the global fashion scene. Together, we decided to infuse this vision with a uniquely Indian touch. That’s how we birthed the idea of a brand designed to empower individuals through high-quality, artistic statement pieces—clothing that allows people to boldly showcase their distinct selves. Just as tattoos decorate the skin with meaningful imagery, our clothing serves as wearable art, allowing individuals to express their unique personalities.

This vision led to the creation of DAP DRIP MONKEY.

Inspired by the energy of hip hop and streetwear culture, DAP DRIP MONKEY evokes the essence of “drip” and “dapper.” The name itself is a nod to our evolutionary roots—we evolved from monkeys, and so too has the clothing industry evolved. Our brand symbolizes traits like amiability, sociability, boldness, and dominance—qualities we believe our clothing embodies.

Building this brand was no easy feat, especially when working with your sibling whose creative vision often pulls in a different direction. But DDM brought us together, and our first drop—a collection of 33 exclusive pieces for both adults and kids—was the product of that unity.

When it comes to pricing, we understand the value of every rupee spent. As Indians, we know the importance of getting your money’s worth. That’s why DDM products are crafted with the utmost professionalism, using only the highest quality cotton, specially knitted to enhance comfort and premium feel. We’ve poured meaning into every design and name, ensuring each piece isn’t just clothing—it’s an experience.

DDM is all about building a community. A community that stands out, wearing dapper drips that speak of style and substance. With DDM, you don’t need to break the bank to look good. We offer you a better price, better quality, and better designs—because we believe in making fashion accessible without compromising on style.

We’re on a mission to compete with international brands, to show the world that Indians can lead the way in fashion. So, let’s come together and build the DDM community, where dapper drips are more than just clothes—they’re
a statement.